The NFL and Twitter have formally announced their agreement to stream Thursday night games on Twitter.
“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football”, said NFL Commissioner Roger Goodell. “There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season. This agreement also provides additional reach for those brands advertising with our broadcast partners.”
“This is about transforming the fan experience with football. People watch NFL games with Twitter today,” said Jack Dorsey, Twitter CEO. “Now they’ll be able to watch right on Twitter Thursday nights.”
According to Scott Soshnick of Bloomberg, Twitter has won the rights to stream Thursday night NFL games online.
Twitter managed to beat out Verizon, Yahoo, and Amazon while Facebook elected to drop out.
Soshnick mentions that this deal will give Twitter the opportunity to improve their standing as the go-to place to react to and discuss live events. As for the NFL, they are looking for ways to reach cord-cutters, who are no longer paying for cable.
Last year, Yahoo became the first to stream a game online, and it was successful enough that it seemed like they could end up securing more streaming rights. However, it looks like Twitter wound up being the highest bidder in the end.