Chargers Won’t Rebrand Franchise, Despite Reports

Update:

Chargers owner Dean Spanos mentioned during an interview with ESPN that they won’t fully reband the franchise upon moving to Los Angeles, despite the recent reports.

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Vincent Bonsignore of the Los Angeles Daily News reports that the Chargers are considering a full rebrand of the franchise if they end up relocating to Los Angeles as expected. Bonsignore says that it won’t happen in time for the 2017 season, but this is a serious consideration from the team.

According to Bonsignore, this would be a complete rebrand for the franchise including asking fans to pick a new name, logo and color scheme for the team.

Assuming this is accurate, it would be a very disappointing end to the Chargers’ franchise. The Bolts have some of the best uniforms in the league and have a history that dates back to 1960.

From an ownership perspective, it could help them appeal to a new market and fanbase. Even so, there are still serious questions about how L.A. would support two struggling franchises after going decades without a team, so there could be serious competition between the Rams and Chargers for supporters and season-ticket holders and a rebrand could give Dean Spanos‘ franchise an edge.

All things considered, I still rather see the Chargers continue to exist in the NFL than have a newly branded team enter the league.

We’ll have more regarding the Chargers possibly relocating to Los Angeles as the news is available.