Chargers Won’t Rebrand Franchise, Despite Reports


Chargers owner Dean Spanos mentioned during an interview with ESPN that they won’t fully reband the franchise upon moving to Los Angeles, despite the recent reports.


Vincent Bonsignore of the Los Angeles Daily News┬áreports that the Chargers are considering a full rebrand of the franchise if they end up relocating to Los Angeles as expected. Bonsignore says that it won’t happen in time for the 2017 season, but this is a serious consideration from the team.

According to Bonsignore, this would be a complete rebrand for the franchise including asking fans to pick a new name, logo and color scheme for the team.

Assuming this is accurate, it would be a very disappointing end to the Chargers’ franchise. The Bolts have some of the best uniforms in the league and have a history that dates back to 1960.

From an ownership perspective, it could help them appeal to a new market and fanbase. Even so, there are still serious questions about how L.A. would support two struggling franchises after going decades without a team, so there could be serious competition between the Rams and Chargers for supporters and season-ticket holders and a rebrand could give Dean Spanos‘ franchise an edge.

All things considered, I still rather see the Chargers continue to exist in the NFL than have a newly branded team enter the league.

We’ll have more regarding the Chargers possibly relocating to Los Angeles as the news is available.

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