According to Jason La Canfora, the NFL is very optimistic they will be able to sign massive new TV deals early in 2021, leading to big increases in league revenue.
La Canfora says negotiations were going well before the pandemic forced everyone to turn their attention elsewhere. Otherwise, league sources believe the deals would have been completed before the start of the 2020 season.
The NFL is comfortable with its current broadcast partners and the Sunday afternoon packages are not expected to change except for the price going up, per La Canfora.
Disney is looking to expand beyond Monday Night Football and broadcast more games on ABC. There are also deals to be made regarding new streaming rights and the continued integration of gambling revenue into the league’s big picture.
The current TV deals are set to expire following the 2021 season.
La Canfora writes there’s a strong sense within the league and some owners that the NFL will soon be back on track with its goal of reaching $25 billion a year in revenue.
There’s a dip in the cap coming in 2021 due to the pandemic and growth could potentially be slowed a little more if the owners and players association elect to borrow from the future to further smooth out the short-term revenue loss.
But La Canfora notes the flurry of high-priced contracts given out the past few weeks that have reset the bar at a number of positions are proof the NFL owners truly do expect revenue to skyrocket in the very near future.