Browns

Browns Unveil New Uniforms

April 15, 2020

The Cleveland Browns officially unveiled their new uniforms for the 2020 season on Wednesday.

True to ourselves.
True to our loyal fans.
True to who we’ll always be.https://t.co/VwRW3sfRSx pic.twitter.com/HbQYZQEu9N

— Cleveland Browns (@Browns) April 15, 2020

https://twitter.com/Browns/status/1250454417125638146

These threads connect generations.

How to buy » https://t.co/qCSJPLGNVw pic.twitter.com/GMnNdlgRNa

— Cleveland Browns (@Browns) April 15, 2020

Back to basics.

How to buy » https://t.co/qCSJPLGNVw pic.twitter.com/9wyJ6j6Gk1

— Cleveland Browns (@Browns) April 15, 2020

Statement from Browns Executive Vice President and Owner JW Johnson:

“We wanted to get back to the roots of who the Browns are. We’ve heard it from our fans and from our players. We needed to get back to our roots.

“As you look at iconic franchises like the Browns, the Bears, the Packers, the Cowboys — they’re true to who they are. They’re not doing a lot of changes and trying to make a lot of flashy moves with their uniforms. I think when we went through the process, it just felt right that we got back to who we are and who we’ll always be.

“We put a lot of effort this past season into making sure we can make those uniforms our home primary because the fans liked them, our players liked them. We appreciate the league working with us on that. We used some of that as a base. The stripes have always been a part of the brand, whether it was the helmet or the jerseys, starting back in the 1940s and 1950s. It’s just a part of who we are. We just felt like we needed to get back to who we are.

“Our uniforms have always been iconic. They’ve always been classic. They will forever be iconic and classic now with what we’ve launched and how we feel about them.

“We just felt like getting back to our roots and going back to who we are and who we’ll always be is a reason why we made this change. We hope that our fans, alumni and players, who are obviously really excited about it, will be happy with the direction where we went.”