NFL Expands Global Markets Program, Adding Two New Teams & Four New Markets

May 23, 2023

The NFL announced Tuesday that they’ve expanded Global Markets Program for the 2023 season.

The list now includes 21 teams across 14 international markets, which is up from 19 teams and 10 markets last year.

Here’s a breakdown of each of the 14 markets and the teams focused on these areas:

Australia: Los Angeles Rams, Philadelphia Eagles
Austria: Kansas City Chiefs, New England Patriots, Tampa Bay Buccaneers
Brazil: Miami Dolphins
Canada: Minnesota Vikings, Seattle Seahawks
China: Los Angeles Rams
France: New Orleans Saints
Germany: Atlanta Falcons, Carolina Panthers, Kansas City Chiefs, New England Patriots, Tampa Bay Buccaneers
Ghana: Philadelphia Eagles
Mexico: Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Pittsburgh Steelers, San Francisco 49ers
New Zealand: Los Angeles Rams, Philadelphia Eagles
Republic of Ireland: Jacksonville Jaguars, Pittsburgh Steelers
Spain: Chicago Bears, Miami Dolphins
Switzerland: Kansas City Chiefs, New England Patriots, Tampa Bay Buccaneers
United Kingdom: Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets, Pittsburgh Steelers*, San Francisco 49ers

“We are thrilled to see the shared ambition of our teams in growing the NFL around the world, and this expansion demonstrates not only the momentum of the Global Markets Program as we head into year two, but the value the participating clubs are already seeing from this important initiative,” said Peter O’Reilly, NFL executive vice president, club business, major events and international. “We know that global fandom is accelerated through direct engagement with our clubs and players, and we are excited to see the continued impact of this program to reach and engage more fans and grow our sport at every level globally.”

The NFL teams apply for the rights to market to specific international markets by submitting proposals in the spring. From there, teams are awarded rights for at least a five-year term as part of the Global Markets Program.

These teams will have rights to pursue activities in the international market, similar to their home markets.